Are you using forums in your strategy to build topical authority? 

If you are, congratulations, you are doing more than most business owners. But beware of the dark side of this strategy. 

Comments made online should be well thought out with current, relevant and accurate information. Don’t be overly opinionated but rather state the facts. Providing links to support your position strengthens your authority. 

Be up front about who you are and NEVER try to hide your agenda. You may not be called out right away, but eventually you will cause huge damage with this strategy. 

The great thing about the Internet is that it is filled with useful information. The bad is that everyone gets a voice, even people that probably shouldn’t be sharing. Don’t be “that person”. 

Now go build some street cred.